All the Colors
Doccle approached us to expand their digital reach. Their identity was already established, but it needed more depth to work as a true ecosystem. I chose to evolve the brand rather than replace it, building a foundation that could sustain everything from motion to web.
I took their varied palette and gave it a sense of order through a digital guide. By creating clear templates and motion guidelines, I made sure their playful character felt consistent across every screen and social interaction.
